How did movie maker company transform FMCG advertising with an Ayurvedic soap concept?
Advertising fast-moving consumer goods requires not only imagination but also a novel strategy in order to successfully navigate the cutthroat competition. This case study examines how Filmy Ads, a major movie maker firm in marketing and advertising, launched a ground-breaking initiative for an Ayurvedic soap brand. The case study focuses on Filmy Ads’s use of marketing and advertising movies. The scope of the project goes beyond the requirements of the client in order to highlight an original idea that pushes the limits of what is possible in FMCG advertising.