Did Filmy Ads Disrupt the FMCG Market for Cooking Oil Brands with Film Industry Companies?
In the highly competitive Fast-Moving Consumer Goods (FMCG) industry, where every product competes for attention on store shelves and in the internet domain, advertising becomes an essential tool for firms to establish their presence and communicate with their target audience. Filmy Ads, a well-known video production company and international advertising agency, specializes in the creation of engaging advertising videos that are adapted to the unique demands of customers in a number of industries, including film industry companies. These movies are designed to attract viewers’ attention and encourage them to take action. In this case study, we investigate how Filmy Ads’ innovative method of advertising various cooking oil products had an effect on the consumer packaged goods (FMCG) sector.